Stephen Trenery

Marketing thoughts and theories, and other entertaining elements.

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Trust-customer

The Acquisition And Retention Of Customers Through Trust

January 17, 2013by stephentrenery Leave a comment

Back in the 1970s and 1980s most organisations built their brands around power. Consumers were sucked in, and now people are complaining about how products and services were mis-sold. Having […]

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Digital Marketing
Sir David Attenborough

The Art Of Story Telling In Marketing

January 10, 2013by stephentrenery 3 Comments

I remember when I was a boy, my parents used to sit on the edge of the bed and read me a story before I went to sleep. The words, […]

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Content
Facebook-Thumbs-Up

Which Social Network Will Be The Winner In 2013?

January 9, 2013by stephentrenery Leave a comment

2012 saw many of the major social media platforms make changes to their respective networks. Often labelled as ‘improvements’, some of the changes caused more harm than good, as they […]

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Social Media
70  Twitter   Search    cutforbieber

Twitter Hashtag Has Terrible Effects

January 8, 2013by stephentrenery Leave a comment

#cutforbieber started trending yesterday (8th January 2013) and it didn’t make pretty viewing. The hashtag endorsed Justin Bieber fans to cut themselves, or self-harm, in an effort to stop the […]

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Social Media
You can't win, Darth.

Episode IV: A New Hope

January 8, 2013by stephentrenery Leave a comment

If you’re a Star Wars fan, like my good-self, you’ll appreciate the reference. However, I’m not here to talk about how Obi-Wan Kenobe got struck down by Darth Vadar and […]

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  • The Acquisition And Retention Of Customers Through Trust
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  • Episode IV: A New Hope

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